Job Description

Job Description

Job Description

MARKETING MANAGER; DIRECT RESPONSE

Full-Time | On-Site | Northern Westchester, NY

$100,000 annually

Our client, a renowned international humanitarian organization, has engaged us to find a dynamic Direct Response Marketing Manager to lead their donor acquisition and retention efforts.

About Our Client

This prestigious organization has served communities worldwide. They're seeking a strategic marketing professional to maximize their direct response fundraising that supports education, healthcare, and humanitarian work among the world's most vulnerable populations.

The Opportunity

This is a rare chance to combine advanced marketing expertise with meaningful work. As Direct Response Marketing Manager, you'll orchestrate multi-million dollar campaigns that directly translate into clean water, medical care, education, and hope for communities across the globe. Your data-driven strategies won't just hit KPIs—they'll change lives.

What You'll Lead

• Campaign Strategy & Execution: Develop and implement sophisticated multi-channel direct mail and digital strategies that acquire, retain, and upgrade donors across diverse audiences
• Vendor & Project Management: Coordinate with external copywriters, designers, printers, and mail houses to execute compelling donor appeals that resonate with diverse constituencies
• Data-Driven Optimization: Conduct A/B testing, analyze campaign performance metrics, and provide strategic insights that maximize ROI and donor lifetime value
• Donor Segmentation: Create targeted campaigns for major donors, monthly givers, and lapsed supporters using advanced segmentation strategies
• Cross-Channel Integration: Coordinate email, digital, and phone follow-up to enhance direct mail effectiveness and create seamless donor experiences
• Team Leadership: Guide and develop staff while collaborating with Major Gifts and other advancement teams

What You Bring

• Bachelor's degree in Marketing or equivalent experience
• 10-15 years of proven nonprofit fundraising experience with extensive direct mail focus
• 3-5 years of management/supervisory experience
• CFRE or ACFRE certification strongly preferred
• Demonstrated success in strategic planning and nonprofit fundraising highly valued
• Expert-level skills in donor database management and digital marketing tools
• Exceptional project management abilities with proven vendor relationship experience
• High proficiency in Microsoft Office and advanced spreadsheet analysis

What Makes This Role Special

• Substantial Impact: Your campaigns directly fund programs in 20 countries
• Professional Growth: Work with sophisticated donor databases and cutting-edge fundraising technology
• Mission Integration: Align marketing strategies with organizational values and humanitarian mission
• Leadership Opportunity: Build and mentor a high-performing direct response team
• Measurable Results: See concrete outcomes of your work in program expansion and donor engagement

Compensation & Benefits

• Competitive salary: $100,000 annually
• Comprehensive benefits including health, dental, vision, and retirement plans
• Professional development opportunities and industry conference attendance
• Four-day work week: Monday-Thursday, 8:00am-5:15pm
• Mission-driven environment with opportunities for career advancement

Location & Requirements

• Location: Northern Westchester, NY (not accessible by public transportation - reliable transportation required)
• Schedule: Full-time, on-site position with no hybrid options

Transform your marketing expertise into global impact. Join a team where every campaign you create brings hope, healing, and opportunity to those who need it most.

#LI-AM1

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