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YMCA | Capital Campaign Brochure

We developed the materials to support a capital campaign for a new YMCA complex and health club on San Francisco’s waterfront. This included collaboration for establishing the core messaging and creating an oversized print piece, which was designed both for maximum impact and to impress upon potential donors the grand scale of the waterfront project. Before developing concepts, we toured every YMCA in the San Francisco to gain a deep understanding of the value the organization brings to the range of communities within the city.