AAA | Online and Print Campaigns
AAA Travel initially invited us to create online and print campaigns as well as collateral for their high-end Sojourns travel brand. They subsequently asked us to create a new, younger verbal and visual vocabulary for their core AAA Travel brand. Working extensively with an outside copywriting and messaging partner, we created a new look and feel for AAA Travel, which played out in our execution of numerous print and online campaigns. These included ads for placement in major daily newspapers and AAA’s renowned Via magazine.