Thanks for the book Steve.

| Posted by: Allen Ashton | 21 Oct 2011 | 6 Comments

Since the passing of Steve Jobs, I have heard many great stories from people who knew him or had interacted with him. I thought I would share the one story I have about my brief but meaningful interaction with Steve Jobs.

1987. I was in the Good Earth Restaurant in Palo Alto having lunch with my old boss and good friend John Bielenberg. We were discussing Paul Rand, design and the creative process, when a man leans over and says “Excuse me, are you talking about Paul Rand?” I said that we were, for we really appreciated his process and contribution to design. “I’m Steve Jobs and I would like to send you something.” I knew at the time that Steve Jobs was starting NeXT, Inc. and suspected that he wanted to send me something tied with that since I knew that Paul Rand was engaged to develop the NeXT logo. I received a package about a week later with a nice note from his secretary. Enclosed was the process book developed by Paul Rand to introduce the new NeXT logo to Steve…walking him through the logic of how he arrived at the final design solution. It was a great gift and still something I look at on occasion…a bit of a historical document for sure.

I always really liked the fact the Steve Jobs stopped eating his lunch to engage in conversation with me to share his passion for design. We all know Steve Jobs really valued design. That afternoon at The Good Earth he shared a bit of that passion with me, which I have always appreciated.

Doing amazing things in Pakistan & Haiti

| Posted by: Allen Ashton | 5 Nov 2010 | Leave a Comment

Upon hearing about the Cholera situation in Haiti, Dr. Dolhun, Founder of Drip Drop, a company making a great tasting ORS solution, immediately put a team together and headed to Haiti with Drip Drop on board. We scrambled as a group to get interim packaging finished in time for his trip. It is fantastic to have a client that puts himself out there, right along with the product. You can see a short video of Dr. Dolhun and his efforts in Pakistan and Haiti here.

40 years of graphic design at Chico State

| Posted by: Allen Ashton | 8 Oct 2010 | 2 Comments

I used this book extensively when I took my first graphic design class back in 1982 at CSUC. It has been with me from office to office for all these years. There is something about how basic it is that I really like…brief and to the point. So much has changed since this book was written, but I think it still really holds up. There is a design reunion happening in Chico coming up soon….should be quite an event.

The letter…a good idea for AT&T

| Posted by: Allen Ashton | 17 Sep 2010 | 1 Comment


I just received a letter from AT&T thanking me and explaining how they intend to make my experience with them better. I have always been an advocate for the well executed letter…one that has real information and is signed by a real person. It feels like a potential start to a conversation. It feels authentic. The truth is I have been frustrated with the cell service of AT&T, but this letter helps a bit in changing my perception of how they are addressing the problem.

Levi’s made in the USA…good idea.

| Posted by: Allen Ashton | 9 Aug 2010 | 3 Comments

Great Blog post by Cory Warren at LS&Co. It is nice to see 501’s being made in the USA again. I hope this is the start of a great trend. I hope the prices come down and people recognize that it does make a difference where they are made. It comes down to authenticity.

Fascinating look at news across the country

| Posted by: Allen Ashton | 4 Aug 2010 | 1 Comment

screen shot of newseum in DC

I love this site. I keep coming back to it for getting a quick read on major headlines across the country. Interesting how headlines get spun regionally. I need to put this on the list of places to see in DC.

A view of downtown on Sansome

| Posted by: Allen Ashton | 3 Aug 2010

view through a window on Sansome in San Francisco