Comments for Ashton & Partners - San Francisco

Comment on What is the brand of Mt. Rushmore? by JoshP

JoshP — Thu, 08 Dec 2011 17:43:30 +0000

It really is awful that the shrine of democracy sells more items produced in China than actually made in the USA.

Comment on Thanks for the book Steve. by Allen Ashton

Allen Ashton — Thu, 27 Oct 2011 01:21:24 +0000

Ken,

I like the fact that Rand did not just dive in and essentially throw darts at the wall when addressing the NeXT logo. He always used a logic when evaluating the qualities of type, line, color etc. The book breaks it down in a pretty basic but thoughtful manner. I heard him speak many years ago in San Francisco…the book and the tone of the book really does sound like Rand. Rand was not a decorator. In my opinion he was more of an engineer…which I think is fantastic.

Comment on Thanks for the book Steve. by Allen Ashton

Allen Ashton — Thu, 27 Oct 2011 00:42:26 +0000

Great interview…I like the approach of letting clients in on the process and logic associated with the logo development. It shows that your listening and feels more like a collaboration.

Comment on Thanks for the book Steve. by Brian McNitt

Brian McNitt — Wed, 26 Oct 2011 05:15:17 +0000

Found this interview with Steve Jobs talking about Paul Rand and the NEXT branding project. Interesting quote at 1:39 about conviction and (not) creating multiple design options for clients.

Comment on Thanks for the book Steve. by Ken Peters

Ken Peters — Tue, 25 Oct 2011 15:12:13 +0000

Ooops, meant “Allen”. Saw “Brian” in the reply above and mistyped.

Comment on Thanks for the book Steve. by Ken Peters

Ken Peters — Tue, 25 Oct 2011 15:11:20 +0000

Brian,

Great story, and what a great gift to receive! What insight into Rand’s process did/does the book provide you? Were you surprised by his thinking?

Is there a way you can scan the book and post it on this blog, and share it with the rest of us the way Steve shared it with you?

Cheers!

Comment on Thanks for the book Steve. by Brian McNitt

Brian McNitt — Fri, 21 Oct 2011 20:53:26 +0000

Wow. Great gift, and Steve Jobs story!

Comment on 40 years of graphic design at Chico State by Pat Moreira

Pat Moreira — Tue, 19 Oct 2010 14:41:39 +0000

Allen, I still have mine. It’s all about the grid! Great running into you at the Bear. Cheers! –Pat Moreira, CSUC Class of ’81 (Journalism)

Comment on 40 years of graphic design at Chico State by yumanti

yumanti — Fri, 15 Oct 2010 05:28:10 +0000

I had this very same book at UC Davis, and still have it today.

Comment on The letter…a good idea for AT&T by Brian McNitt

Brian McNitt — Sun, 19 Sep 2010 15:59:34 +0000

I received the same letter. To me, it’s just junk mail. More empty promises. Skip the junk mail, send me a reparations check for the years of faulty phone service. No need to huff about what you’re doing — I’ll know when the experience is better — the iPhone will no longer drop calls and my bill will be at least 50% less than it is now. Until that time, AT&T can suck it.